Are Alliances Back in Style?

Are Alliances Back in Style?

April 2021
9 min read
Edward Russell and Madhu Unnikrishnan

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Issue Overview

Are alliances back in style? In recent years, some airlines and analysts have said the industry has moved beyond alliances and toward a future of bilateral agreements between unaligned carriers. But Alaska Airlines' decision to join the Oneworld alliance flouts that thinking and shows there's still potential in the old model.