Defying Gravity: Why Allegiant, despite its share of problems, remains a profit champion
Allegiant
Defying Gravity: Why Allegiant, despite its share of problems, remains a profit champion
Issue Overview
Its boldest experiment ever—flying to Hawaii—was a failure. Now it’s stuck with a half dozen B757s it wouldn’t have bought if not for that venture. So it now has three fleet families, representing a lot of complexity for an ultra-low-cost carrier—most have just one.