Issue Overview

The Eskimo and the Virgin: Why mess with success? Alaska Airlines thinks buying Virgin America will keep it on top

Alaska Airlines

The Eskimo and the Virgin: Why mess with success? Alaska Airlines thinks buying Virgin America will keep it on top

April 4th, 2016 at 9:41 AM EDT
1 min read

Issue Overview

Aside from its much smaller rival Allegiant, Alaska Airlines was the most profitable airline in the world last year, measured by operating profit margin. That’s right—in the entire world. So why, rather than just resting on its bountiful laurels, is Alaska on the verge of executing the biggest strategic move of its life?

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