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Issue Overview

Winter is Coming

Winter is Coming

June 28th, 2020

7 min read

Issue Summary

Things were going well for easyJet before the crisis. Rivals were perishing. Yields were rising. The short-term question now is can it recover some momentum as European countries reopen their borders, as virus infections in Europe recede, and as tourists start venturing back to the beach. It has about two months to salvage some peak summer demand. Then it will batten down the hatches for the offpeak half, before angling to reassert its formidable strengths (i.e. a great airport slot portfolio) in 2021. The most important thing it can do to counter greatly reduced revenues: Greatly reducing its costs. That,…

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