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Issue Overview

Branson’s Bailout

Branson’s Bailout

July 20th, 2020

7 min read

Issue Summary

Things are getting interesting in the U.S. After a decade of mostly benign market conditions, a pandemic-induced mega-shock has some airlines rethinking their strategies. American sees opportunity to fortify is lagging Northeastern presence by partnering with JetBlue. JetBlue sees the alliance as a way to fill some of its suddenly empty planes. Alaska, like JetBlue, is making moves in Los Angeles. All the while a new airline, David Neeleman’s Breeze, plots its autumn launch.

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