Issue Overview

Is Premium Leisure the Next Big Thing?

Is Premium Leisure the Next Big Thing?

October 18th, 2021 at 1:06 AM EDT
18 min read

Issue Overview

Delta opened the third-quarter earnings season with confidence. After posting its first quarterly profit sans government aid since early 2020, the airline is looking to a year-end holiday bump and then a pick up in business travel in the new year. But CEO Ed Bastian also pointed out a new emerging trend: premium leisure travel. An increasing number of holidaygoers are willing to pay extra for the premium seats — whether it's premium economy or business class — made available by the dearth of corporate roadwarriors who normally buy up the inventory. Delta bets the trend will continue and is investing in adding more such seats to its planes.

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