Are Alliances Back in Style?

Are Alliances Back in Style?

April 2021
9 min read
Edward Russell and Madhu Unnikrishnan

Issue Overview

Are alliances back in style? In recent years, some airlines and analysts have said the industry has moved beyond alliances and toward a future of bilateral agreements between unaligned carriers. But Alaska Airlines' decision to join the Oneworld alliance flouts that thinking and shows there's still potential in the old model.