Azul

Climbing Neelemanjaro: Brazil's Azul is looking to go abroad. Expect an uphill battle.

Azul

Climbing Neelemanjaro: Brazil's Azul is looking to go abroad. Expect an uphill battle.

April 2014
2 min read
Seth Kaplan

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Issue Overview

It certainly gets credit for boldness. Azul, an airline that today flies no plane larger than an E195 with 118 seats, plans to become an intercontinental airline practically overnight. Daring indeed, especially at a time when Brazil’s economy has slowed to a crawl—and when industry capacity between Brazil and the U.S. is growing by double digits.