Commodity Oddity: Falling fuel prices are a dream come true for airlines, right? Not so fast Share LinkedIn icon Twitter icon facebook icon Mail icon Commodity Oddity: Falling fuel prices are a dream come true for airlines, right? Not so fast October 2014 2 min read Seth Kaplan Subscribe Issue Overview Nothing is more important to an airline’s fortunes than the price of oil. Nothing. So theoretically, nothing should make airlines happier than a fall in the price of oil. Right?