Finnair

Finn in the Game: Against tough odds, Finnair plots a break with its mediocre past. Is a merger its only hope?

Finnair

Finn in the Game: Against tough odds, Finnair plots a break with its mediocre past. Is a merger its only hope?

May 2016
2 min read
Seth Kaplan

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Issue Overview

If the best you’ve done all decade was a 2% operating margin (in 2012), then you’ve got problems. And if all you could muster during last year’s cheap fuel environment was a 1% operating margin, well, it seems as though things aren’t improving. Here’s looking at you, Finnair.