Southwest

Forever Young: With a selective embrace of change and some good luck, Southwest re-lives the good old days

Southwest

Forever Young: With a selective embrace of change and some good luck, Southwest re-lives the good old days

October 2015

2 min read

Seth Kaplan

Issue Overview

Many airlines, like many people, become more resistant to change as they age. Take Southwest, now in its 40s. Many of its policies and practices are no different now from when it was a high-flying youngster: It still doesn’t charge for bags, still doesn’t charge for ticket changes, still doesn’t offer assigned seating, still doesn’t fly anything but B737s, still doesn’t have a premium class, still doesn’t sell through online travel agencies and still doesn’t interline or codeshare with other airlines.

Forever Young: With a selective embrace of change and some good luck, Southwest re-lives the good old days

Forever Young: With a selective embrace of change and some good luck, Southwest re-lives the good old days

Issue Overview

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