Emirates

Sandstorm Passing?: Emirates, after a tough spell, welcomes better demand conditions. But threats remain.

Emirates

Sandstorm Passing?: Emirates, after a tough spell, welcomes better demand conditions. But threats remain.

February 2018
1 min read
Seth Kaplan

Issue Overview

When Emirates dreams about the good old days, it’s probably thinking of 2010. The giant Gulf carrier had just sailed through the global economic recession. Then it rode the recovery to a 10% operating margin, among the best figures at the time, industrywide. Rivals feared it, envied it and copied it. Some urged regulators to squash it. Suppliers practically worshiped it. As the global airline business entered the new decade, Emirates was its brightest superstar.