Subscribe
Login
Alaska Airlines

The Eskimo and the Virgin: Why mess with success? Alaska Airlines thinks buying Virgin America will keep it on top

Alaska Airlines

The Eskimo and the Virgin: Why mess with success? Alaska Airlines thinks buying Virgin America will keep it on top

April 2016
1 min read
Seth Kaplan
Subscribe

Issue Overview

Aside from its much smaller rival Allegiant, Alaska Airlines was the most profitable airline in the world last year, measured by operating profit margin. That’s right—in the entire world. So why, rather than just resting on its bountiful laurels, is Alaska on the verge of executing the biggest strategic move of its life?

Get Access To This Issue When You Subscribe

Choose the right plan for you

Paypal, VISA, Mastercard, Discover

Already a subscriber? Login