Norwegian Air’s Wise Wideroe Move

Photo credit: Norwegian Air and Wideroe aircraft at an airport Norwegian Air

After a decade of reckless growth in the aughts, Norwegian Air made a strategically smart decision in its deal to buy regional Wideroe. The combination would, if approved by regulators, make Norwegian-Wideroe larger than SAS in terms of seats in the Nordics. Edward Russell and Jay Shabat discuss. Plus, JetBlue is ending its alliance with American Airlines.

Reading List

• Norwegian Air Steps Up Pressure on SAS With $105 Million Wideroe Deal
• Norwegian Air Boosts Loyalty Investments to Capture More Corporate Travel Share
• JetBlue to End American Alliance to Focus on Spirit Merger Approval
• What’s Next for American and JetBlue After Court Rejects Alliance