Issue Summary

Nothing grabs the headlines quite like a merger. On Sunday, Alaska Airlines announced that it would buy its rival Hawaiian Airlines for $1.9 billion. It wasn't exactly a shock. Airline Weekly discussed the possibility in a recent podcast (listen here) as well as in an article published late last year (read here). The point is, Alaska needs to find new growth opportunities, and Hawaiian offers intriguing new markets. Read our ongoing coverage of the merger proposal on the Airline Weekly and Skift websites. We'll also have a more detailed analysis in our next issue.