Europe

Norse Atlantic’s Strategy Comes Into Focus

Edward Russell

July 14th, 2023


The Norse Atlantic counter at Washington Dulles

Norse Atlantic Airways President Charles Duncan is optimistic, if nothing else, about the longhaul low-cost airline’s future. But even with some summer profits under its belt, he and his team still spend nine months of the year planning for the low-demand winter season. Duncan chats with Edward Russell about the airline’s strategy a year after launch, and how it plans to make the aforementioned winter work.

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Edward Russell

July 14th, 2023

Tags: Europe North America

Photo credit: The Norse Atlantic Airways ticket counter at Washington Dulles International Airport. Metropolitan Washington Airports Authority