Norse Atlantic’s Strategy Comes Into Focus

Edward Russell
July 14th, 2023 at 10:00 AM EDT

The Norse Atlantic counter at Washington Dulles

Norse Atlantic Airways President Charles Duncan is optimistic, if nothing else, about the longhaul low-cost airline’s future. But even with some summer profits under its belt, he and his team still spend nine months of the year planning for the low-demand winter season. Duncan chats with Edward Russell about the airline’s strategy a year after launch, and how it plans to make the aforementioned winter work.

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Edward Russell
July 14th, 2023 at 10:00 AM EDT

Tags: Europe North America

Photo credit: The Norse Atlantic Airways ticket counter at Washington Dulles International Airport. Metropolitan Washington Airports Authority

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