Gordon Smith

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s been writing about the sector for more than a decade and enjoyed a front-row seat for some of the aviation industry’s biggest stories. Since joining Skift in January 2024, he has interviewed more than a dozen global airline CEOs, often helping make headlines along the way (special thanks to Michael O’Leary!). His informed insights have led to contributions for international media, including the London Evening Standard and Canada’s CBC Radio.

Iberia's Miracle Turnaround

It wasn't all that long ago that Iberia was fighting for survival. Today, it boasts Ryanair-like profitability. The Spanish flag carrier has transformed itself from a loss-making legacy laggard into a margin machine. How did Iberia pull it off — and can the success continue? We explore a great comeback in this week's feature story.

Nobody Wants to Buy JetBlue (And Other Confessions)

U.S. airline consolidation chatter is deafening. But it might be much talk about nothing. At last week’s Bernstein investor conference, airline CEOs poured cold water on the speculation. United’s Scott Kirby called the economics of buying JetBlue “mathematically close to impossible,” while Southwest’s Bob Jordan also downplayed dealmaking — even as he hinted at a future involving lounges, long-haul flying, and possibly first class. We unpack what these candid remarks reveal about the rapidly shifting U.S. airline landscape in this week's feature story.

Life After Spirit: The Future of Fort Lauderdale

When Spirit Airlines collapsed, Fort Lauderdale looked destined for decline. Instead, a new battle for South Florida is erupting. JetBlue is aggressively expanding, Frontier is rapidly rebuilding, and Breeze and Allegiant are flooding the market with new routes of their own. We examine the airport’s next chapter in this week’s feature story.