Norse Atlantic’s Strategy Comes Into Focus

Photo credit: The Norse Atlantic Airways ticket counter at Washington Dulles International Airport. Metropolitan Washington Airports Authority

Norse Atlantic Airways President Charles Duncan is optimistic, if nothing else, about the longhaul low-cost airline’s future. But even with some summer profits under its belt, he and his team still spend nine months of the year planning for the low-demand winter season. Duncan chats with Edward Russell about the airline’s strategy a year after launch, and how it plans to make the aforementioned winter work.

Reading List

• Long-Haul Discounter Norse Atlantic Sees London Expansion as Key to Profits
• More Airlines Use Next-Gen Tech to Sell Journeys on Other Carriers or Trains
• Cranky Flier Interview with Norse Atlantic President Charles Duncan