Cheer in a Time of Fear: Why Lufthansa Feels So Optimistic
Cheer in a Time of Fear: Why Lufthansa Feels So Optimistic
Skift Take
Heavy first quarter losses. A tariff war that threatens global commerce. Signs of softening in the all-important transatlantic market. Surely the Lufthansa Group must be worried? On the contrary, despite the rather nasty $932m Q1 net loss it reported last week, bosses at the European aviation powerhouse struck a decidedly upbeat tone. In this week's feature story, we ask if this optimism is justified.
Issue Overview
Heavy first quarter losses. A tariff war that threatens global commerce. Signs of softening in the all-important transatlantic market. Surely the Lufthansa Group must be worried? On the contrary, despite the rather nasty $932m Q1 net loss it reported last week, bosses at the European aviation powerhouse struck a decidedly upbeat tone. In this week's feature story, we ask if this optimism is justified.
