An illustration showing a Spirit Airlines plane flying through stormy skies.
Issue Overview

From Riches to Rags: Can Spirit Airlines Turn Itself Around?

North America

From Riches to Rags: Can Spirit Airlines Turn Itself Around?

May 13th, 2024 at 1:30 AM EDT
34 min read

Issue Overview

It was once a champion. Now it’s in critical condition. Spirit Airlines is losing dangerous amounts of money, prompting concerns about its future. The airline itself says it’s a long way from returning to healthy profit margins. But, executives insist, the tide will eventually turn. Spirit CEO Ted Christie previously described speculation about the airline's ability to survive as “a misguided narrative.”

Get Access To This Issue When You Subscribe

Already a subscriber? Login

  • 48 new issues per year
  • Access to all AW Daily stories
  • Access to issues through 2019
  • Unlimited access to Ask Skift
  • Access to Skift Research Airline Reports
Pay Annual
$83
Per Month
Charged $995 per year.