Thunder Down Under: Qantas Flexes Its Muscles

Ten years ago Qantas was struggling. Dangerously thin profits, if not outright losses in some periods, drove its then-CEO Alan Joyce to undertake controversial cost-cutting measures. Fast forward to 2024, and Qantas is earning higher margins now than before the pandemic. With a new leadership team in place, Qantas believes things will get even better. In this week's feature story we separate the facts from the marketing fluff and ask what the future holds for the Flying Kangaroo.

Ten years ago Qantas was struggling. Dangerously thin profits, if not outright losses in some periods, drove its then-CEO Alan Joyce to undertake controversial cost-cutting measures. Fast forward to 2024, and Qantas is earning higher margins now than before the pandemic. With a new leadership team in place, Qantas believes things will get even better. In this week’s feature story we separate the facts from the marketing fluff and ask what the future holds for the Flying Kangaroo.