Turn Baby Turn: Jordan’s Plan To Revitalize Southwest

What’s the right tool to fix Southwest? A scalpel or a sledgehammer? As a Wall Street dissident leans toward the latter, calling for wholesale change in the airline’s executive ranks, the executives themselves are championing a less radical approach. What the company needs, argued CEO Bob Jordan last week, is not a new leadership team but a network and inflight product adapted to meet new post-Covid trends.

What’s the right tool to fix Southwest? A scalpel or a sledgehammer? As a Wall Street dissident leans toward the latter, calling for wholesale change in the airline’s executive ranks, the executives themselves are championing a less radical approach. What the company needs, argued CEO Bob Jordan last week, is not a new leadership team but a network and inflight product adapted to meet new post-Covid trends.