8 Origins of Spirit’s Downfall
8 Origins of Spirit’s Downfall
Skift Take
Spirit Airlines went from being a profit all-star in the 2010s to a poster child for dysfunction in the 2020s. Filing for bankruptcy again, having just exited court protection in March, the ULCC is deeply distressed and losing alarming sums of money. In this week's feature story we discuss where it all went wrong, and identify possible survival strategies for the ailing carrier.
Issue Overview
Spirit Airlines went from being a profit all-star in the 2010s to a poster child for dysfunction in the 2020s. Filing for bankruptcy again, having just exited court protection in March, the ULCC is deeply distressed and losing alarming sums of money. In this week's feature story we discuss where it all went wrong, and identify possible survival strategies for the ailing carrier.