An illustration showing Breeze aircraft in the wind
North America

David’s New Goliath: Neeleman’s Breeze Gathering Scale

North America

David’s New Goliath: Neeleman’s Breeze Gathering Scale

March 2025
38 min read
Gordon Smith and Jay Shabat

Already a subscriber? Login

Skift Take

Is there ever a good time to start a new airline? Certainly not during a pandemic. Recurrent airline founder David Neeleman launched Breeze Airways in May 2021, a month in which U.S. airports handled just 50 million passengers. Last May, for perspective, they handled 80 million. In this week's feature story we examine the opportunities and the stubborn challenges of this plucky outlier that doesn't mind flying against the wind.

Issue Overview

Is there ever a good time to start a new airline? Certainly not during a pandemic. Recurrent airline founder David Neeleman launched Breeze Airways in May 2021, a month in which U.S. airports handled just 50 million passengers. Last May, for perspective, they handled 80 million. In this week's feature story we examine the opportunities and the stubborn challenges of this plucky outlier that doesn't mind flying against the wind.