A plane flying over European landmarks.
Europe

Europe’s Happy Demand Story

Europe

Europe’s Happy Demand Story

November 2025
31 min read
Gordon Smith and Jay Shabat
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Skift Take

Despite a global backdrop filled with geopolitical tensions and economic uncertainty, European airlines delivered a strong and highly profitable summer. Ryanair at 36% margins, long-haul premium demand booming, consolidation reshaping the map, and tourism still powering the continent like a force of nature. This week’s feature story tries to make sense of it all.

Issue Overview

Despite a global backdrop filled with geopolitical tensions and economic uncertainty, European airlines delivered a strong and highly profitable summer. Ryanair at 36% margins, long-haul premium demand booming, consolidation reshaping the map, and tourism still powering the continent like a force of nature. This week’s feature story tries to make sense of it all.