Icelandair's Despair

Skift Take

Icelandair is still in the red. Despite strong transatlantic demand and the collapse of local rival Play, it posted a loss for the second straight year. Yet traffic trends are improving, partnerships are expanding, and a more efficient fleet is on the way. Is Icelandair truly on the right track, or stuck in a structurally unforgiving market? We explore the outlook in this week’s feature story.