An illustration showing a Frontier jet over Denver.
North America

Is Frontier on the Verge of a Turnaround?

North America

Is Frontier on the Verge of a Turnaround?

November 2025
61 min read
Gordon Smith and Jay Shabat
Subscribe Purchase ($55 USD)

Skift Take

As rivals retreat and Spirit sheds capacity, Frontier is reinventing itself with first-class seats, loyalty perks, and a bold push into new markets. But can it really fly high alone, or is consolidation still the only cure? In this week’s feature story, we weigh up the key question: Is Frontier’s independence its greatest strength or biggest risk?

Issue Overview

As rivals retreat and Spirit sheds capacity, Frontier is reinventing itself with first-class seats, loyalty perks, and a bold push into new markets. But can it really fly high alone, or is consolidation still the only cure? In this week’s feature story, we weigh up the key question: Is Frontier’s independence its greatest strength or biggest risk?