An illustration showing a Tokyo street at night with JAL aircraft.
Asia-Pacific

JAL-function: What’s Wrong with Japan Airlines?

Asia-Pacific

JAL-function: What’s Wrong with Japan Airlines?

February 2025
41 min read
Gordon Smith and Jay Shabat

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Skift Take

Down. Down. Down. In 2024, Japan Airlines saw its annual profit margins drop again. Putting aside the pandemic-blemished period, JAL’s profitability declined for a sixth consecutive year. Last week, it posted a 7% operating margin for calendar year 2024. Not just down versus 2023, but a far cry from its 15% heyday. What’s happening? In this week's feature story we ask if the double-digit margins are gone forever and if JAL can turn things around.

Issue Overview

Down. Down. Down. In 2024, Japan Airlines saw its annual profit margins drop again. Putting aside the pandemic-blemished period, JAL’s profitability declined for a sixth consecutive year. Last week, it posted a 7% operating margin for calendar year 2024. Not just down versus 2023, but a far cry from its 15% heyday. What’s happening?

In this week's feature story we ask if the double-digit margins are gone forever and if JAL can turn things around.