An illustration showing a British Airways plane wearing a royal crown flying over the Atlantic.
Europe

Profits Fit for a King: British Airways Reigns Supreme

Europe

Profits Fit for a King: British Airways Reigns Supreme

March 2025
48 min read
Gordon Smith and Jay Shabat

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Skift Take

British Airways earned a $2.6 billion operating profit in 2024. Its rival Lufthansa lost almost $100 million. In this week's feature story we find out what's going so right at BA.

Issue Overview

British Airways wasn’t the world’s most profitable airline last quarter. But remarkably, it came pretty darn close. A stunningly strong 18% operating margin suggests BA is firing on all cylinders. Its outsized North Atlantic network finds itself in a near-utopian state, with demand booming and supply constrained. In this week's feature story we ask if the good times can last.