An illustration showing American trailing United and Delta.
North America

The American Bronze Age

North America

The American Bronze Age

July 2025
39 min read
Gordon Smith and Jay Shabat
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Skift Take

There’s no shame in winning a bronze medal. Unless it’s a game of three players. The U.S. has just three global airlines. And for seven straight years now, the medal stand has looked the same. In the contest for best operating margin, Delta always wins the gold. United always wins the silver. And American always gets stuck with the bronze. In this week's feature story, we examine why.

Issue Overview

There’s no shame in winning a bronze medal. Unless it’s a game of three players. The U.S. has just three global airlines. And for seven straight years now, the medal stand has looked the same. In the contest for best operating margin, Delta always wins the gold. United always wins the silver. And American always gets stuck with the bronze. In this week's feature story, we examine why.