Tired of Finning: Can Finnair Up Its Profit Game?
Skift Take
Should Finnair hire a party planner, or a funeral director? No, it’s not in danger of dying. But after a surprisingly strong showing in 2023 and 2024, 2025 is looking uncomfortably fraught with peril. Labor unrest. Ballooning costs. A once-prized Asian network still disrupted. It’s enough to make any airline nervous, let alone a smallish government-owned carrier that lacks scale. In this week's edition, we ask if Finnair can defy the odds again.
Issue Overview
Should Finnair hire a party planner, or a funeral director? No, it’s not in danger of dying. But after a surprisingly strong showing in 2023 and 2024, 2025 is looking uncomfortably fraught with peril. Labor unrest. Ballooning costs. A once-prized Asian network still disrupted. It’s enough to make any airline nervous, let alone a smallish government-owned carrier that lacks scale. In this week's edition, we ask if Finnair can defy the odds again.
