An illustration showing a JetBlue plane and the New York skyline.
North America

Why JetBlue is Seeking Blue Skies

North America

Why JetBlue is Seeking Blue Skies

February 2025
18 min read
Gordon Smith and Jay Shabat

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Skift Take

In a victory of sorts, JetBlue managed a slim Q4 profit. It wasn't a fantastic performance, but this reversed an operating loss in 2023’s fourth quarter. Might it mark the start of a much-needed turnaround? JetBlue delivered its earnings presentation a day before Frontier launched a new bid to buy Spirit. Will it consider a revised offer too? Or could JetBlue itself become an acquisition target? In this week's feature story we examine the latest ups and downs at New York's Hometown Airline.

Issue Overview

In a victory of sorts, JetBlue managed a slim Q4 profit. It wasn't a fantastic performance, but this reversed an operating loss in 2023’s fourth quarter. Might it mark the start of a much-needed turnaround? JetBlue delivered its earnings presentation a day before Frontier launched a new bid to buy Spirit. Will it consider a revised offer too? Or could JetBlue itself become an acquisition target? In this week's feature story we examine the latest ups and downs at New York's Hometown Airline.