An Aviation Crisis – with a Twist
Jet fuel has doubled, demand hasn't blinked — welcome to the aviation crisis where only half the industry is suffering.
Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s been writing about the sector for more than a decade and enjoyed a front-row seat for some of the aviation industry’s biggest stories. Since joining Skift in January 2024, he has interviewed more than a dozen global airline CEOs, often helping make headlines along the way (special thanks to Michael O’Leary!). His informed insights have led to contributions for international media, including the London Evening Standard and Canada’s CBC Radio.
Jet Fuel Frenzy
Jet fuel has surged past $4 per gallon, pushing Q1 costs sharply higher for U.S. airlines. Yet demand remains strong, fares are rising, and new revenue streams – from loyalty programs to premium seating – are helping carriers offset the spike. As we explain in this week’s feature story, airlines are running a high-stakes race: can revenues keep pace with soaring fuel costs, or will the balance tip as we head into Q2?
Making Sense of the Airline Fuel Price Crisis
Fuel accounts for roughly 20–30% of an airline’s operating costs—so when prices surge, the impact can be immediate and significant.
Cathay Terrific
Cathay Pacific has come full circle. After losing about $4 billion during the pandemic years, the Hong Kong carrier has earned roughly the same amount back over the past three – its best run of profitability in decades. Can Cathay sustain its momentum – or will the next cycle look very different? We examine the outlook in this week’s feature story.
Quadruple Shock? Airlines Face 4 New Risks
At the start of 2026, airlines were broadly optimistic. Demand looked strong, fuel prices were manageable, and last year’s tariff worries eased. Then the global outlook shifted again. The Iran war has shuttered Gulf hubs, pushed oil prices sharply higher, and raised fresh questions about the global economy. The result could be a troubling convergence of risks for the airline industry. In this week’s feature story, we examine four shocks the sector may now be facing.
A Gulf Airline Crisis Like No Other
In a week when the world's busiest international airline ground to a halt and Gulf hubs faced aerial attack, Gordon and Jay explore the impact of the Iran war on…
Qantas: Hoping to Hop Higher
Qantas is flying high again. Strong domestic demand, booming premium cabins, and a disciplined strategy have pushed the Australian flag carrier to a steady 11% annual margin. But management wants more – especially internationally. In this week’s feature story, we examine how the 'Flying Kangaroo' plans to make the leap.
Is Singapore Airlines Still A Profit Superstar?
In part one, Gordon and Jay review the latest numbers from Singapore Airlines and explain why context is key when determining success. In part two, we preview the annual results…
Where Will UAE Carriers Go Next?
Dubai built Emirates to drive economic growth — and succeeded beyond imagination. Now a new chapter is unfolding. Emirates is expanding cautiously, while FlyDubai and Etihad push aggressively into new markets and Air Arabia carries low-cost flying further afield. With hundreds of aircraft on order, new hubs taking shape, and regional competition intensifying, the Gulf aviation story is evolving quickly. We explore what might come next in this week’s feature story.
Icelandair's Despair
Icelandair is still in the red. Despite strong transatlantic demand and the collapse of local rival Play, it posted a loss for the second straight year. Yet traffic trends are improving, partnerships are expanding, and a more efficient fleet is on the way. Is Icelandair truly on the right track, or stuck in a structurally unforgiving market? We explore the outlook in this week’s feature story.