Gordon Smith

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s been writing about the sector for more than a decade and enjoyed a front-row seat for some of the aviation industry’s biggest stories. Since joining Skift in January 2024, he has interviewed more than a dozen global airline CEOs, often helping make headlines along the way (special thanks to Michael O’Leary!). His informed insights have led to contributions for international media, including the London Evening Standard and Canada’s CBC Radio.

Tired of Finning: Can Finnair Up Its Profit Game?

Should Finnair hire a party planner, or a funeral director? No, it’s not in danger of dying. But after a surprisingly strong showing in 2023 and 2024, 2025 is looking uncomfortably fraught with peril. Labor unrest. Ballooning costs. A once-prized Asian network still disrupted. It’s enough to make any airline nervous, let alone a smallish government-owned carrier that lacks scale. In this week's edition, we ask if Finnair can defy the odds again.

JAL-function: What’s Wrong with Japan Airlines?

Down. Down. Down. In 2024, Japan Airlines saw its annual profit margins drop again. Putting aside the pandemic-blemished period, JAL’s profitability declined for a sixth consecutive year. Last week, it posted a 7% operating margin for calendar year 2024. Not just down versus 2023, but a far cry from its 15% heyday. What’s happening? In this week's feature story we ask if the double-digit margins are gone forever and if JAL can turn things around.

Why JetBlue is Seeking Blue Skies

In a victory of sorts, JetBlue managed a slim Q4 profit. It wasn't a fantastic performance, but this reversed an operating loss in 2023’s fourth quarter. Might it mark the start of a much-needed turnaround? JetBlue delivered its earnings presentation a day before Frontier launched a new bid to buy Spirit. Will it consider a revised offer too? Or could JetBlue itself become an acquisition target? In this week's feature story we examine the latest ups and downs at New York's Hometown Airline.