Jay Shabat

Airline Weekly's Top Trends of 2025

The global airline industry navigated another turbulent year, marked by geopolitical shocks, shifting demand, and big strategic bets — yet it emerged highly profitable. From the softening of U.S. markets to the wave of post-bankruptcy success stories, 2025 delivered no shortage of plot twists. In this week’s feature story, we break down the most important industry trends and developments shaping the year just ended and ask the critical questions airlines face heading into 2026.

Breeze in a Squeeze

David Neeleman launched Breeze with the promise of reinventing travel for underserved cities. Nearly five years on, the U.S. airline still hasn’t cracked annual profitability. With rising costs, powerful rivals, and a growth plan that stretches from Jamaica to California, 2026 will be a pivotal year. In this week’s feature story, we explore the factors that will determine whether Neeleman’s latest venture can finally take off.

AirAsia’s Finally Coming Together

For most airlines, the post-Covid era started in 2022 or 2023. For the AirAsia family, it feels like it’s only just beginning now. In this week’s feature story, we explore AirAsia’s long-delayed restructuring, its move to fuse shorthaul and longhaul operations, and the sweeping fleet ambitions that could redefine low-cost flying well beyond its Asia-Pacific heartland.

Europe’s Happy Demand Story

Despite a global backdrop filled with geopolitical tensions and economic uncertainty, European airlines delivered a strong and highly profitable summer. Ryanair at 36% margins, long-haul premium demand booming, consolidation reshaping the map, and tourism still powering the continent like a force of nature. This week’s feature story tries to make sense of it all.

Emirates Faces New Headwinds

The Dubai Airshow returns this week, and once again Emirates steps into the spotlight – but the landscape has shifted dramatically since its 2013 shopping spree. The carrier faces tighter airport constraints, delayed next-generation aircraft, and intensifying competition. Yes, Emirates remains financially strong and is buoyed by Dubai’s global appeal, but complacency isn’t an option. In this week’s feature story, we explore how the airline may choose to adapt as challenges mount.